Digital Political Discourse and Identity Narratives: A Framing Analysis of Sara Issues in Electoral Controversies
DOI:
https://doi.org/10.55927/fjas.v5i3.33Keywords:
Digital Political Discourse, Framing Analysis, SARA Narratives, Electoral Controversy, Social Media PoliticsAbstract
The rapid expansion of digital communication technologies has transformed political discourse, particularly during electoral periods. This study employs a qualitative research design using framing analysis to examine how SARA-related issues are constructed within digital political discourse. Data were collected from social media discussions, online news coverage, and political commentary related to electoral controversies in Indonesia. The findings reveal that SARA narratives are framed through three dominant mechanisms: identity mobilisation, moral polarisation, and emotional amplification. Identity mobilisation emphasises religious or ethnic solidarity to influence political alignment. These framing patterns contribute to the intensification of political polarisation within digital spaces. The study highlights the role of algorithmic amplification and networked communication structures in accelerating the spread of identity-based narratives.
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