The Challenges Faced by Local MSMEs in Meeting International Quality Standards for Export

Gleydis Harwida; Sudarmiatin Sudarmiatin; Heri Pratikto; Evita Novilia

doi:10.55927/fjas.v5i4.44

Authors

Gleydis Harwida Universitas Negeri Malang
Sudarmiatin Sudarmiatin Universitas Negeri Malang
Heri Pratikto Universitas Negeri Malang
Evita Novilia Universitas Nahdlatul Ulama Blitar

DOI:

https://doi.org/10.55927/fjas.v5i4.44

Keywords:

MSMes, Exports, International Quality Standards

Abstract

This study aims to analyze the challenges faced by Micro, Small, and Medium Enterprises (MSMEs) in meeting international quality standards to penetrate export markets, particularly for tuber-based chips such as cassava, taro, and sweet potato. The method used is a descriptive qualitative approach with a case study of one MSME operator. Data were collected through semi-structured interviews and analyzed using thematic analysis. The results indicate that MSME operators have a fairly good understanding of export quality standards. However, implementation still faces various obstacles, including high certification costs such as BPOM certification, nutritional testing, and shelf-life testing limited capital, and a lack of production technology. Additionally, maintaining product quality consistency which is influenced by raw materials and production processes also poses a challenge.

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