Crisis Management Implementation as a Brand Image Recovery Strategy: A Case Study of Mecimapro Promotor Following the 2025 DAY6 Concert

Liza Rizqi Ambarwati; Andrik Purwasito; Sri Hastarjo

doi:10.55927/fjas.v5i8.94

Authors

Liza Rizqi Ambarwati Universitas Sebelas Maret
Andrik Purwasito Universitas Sebelas Maret
Sri Hastarjo Universitas Sebelas Maret

DOI:

https://doi.org/10.55927/fjas.v5i8.94

Keywords:

Crisis Management, Brand Image Recovery, Crisis Communication, Event Management, K-Pop Concert

Abstract

Effective crisis management is essential for restoring organizational reputation and brand image following a crisis. This study examines the implementation of crisis management by Mecimapro following the 2025 DAY6 concert in Jakarta and its role in supporting brand image recovery. A qualitative case study approach was employed using in depth interviews, documentation and online observation. Data were analyzed through data reduction, data display, conclusion drawing and source triagulation. The findings reveal that Mecimapro implemented several crisis management measures including public apologies, refund processing, official communication and internal evaluation. However, these efforts were hindered by delayed responses, limited transparency and the lingering impact of previous crises, which weakened public trust. The study also found that while fans remained emotionally attached to the artist, their confidence in the promotor had declined.

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